Traackr

INFLUENCER MARKET BENCHMARK

The standard for measuring the impact of influencer content

Traackr’s Influencer Market Benchmark (IMB) provides the data and competitive insights required to align your strategy with business goals, optimize marketing investments, and capture market share.

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Benchmark your performance in the market

Establish standardized benchmarks for your brand, competitors, and industry.

Get an unbiased view of your performance in the market with comprehensive market coverage.

Measure the impact of all types of influencers in your country on your brand and competitors, from celebrities to nano influencers.

Level of engagement of your influencers on Traackr app - Manage your global influencer network
We chose Traackr to be the backbone of our influencer program because of its product completeness, unparalleled depth of data and global presence.
Santiago Garcia Solimei, Global Director of Social Media at Meliá Hotels International
We chose Traackr to be the backbone of our influencer program because of its product completeness, unparalleled depth of data and global presence.
Santiago Garcia Solimei, Global Director of Social Media at Meliá Hotels International
We know that programs and content typically generate 2-4X greater return than if we were to run that same campaign without an influencer partnership.
Amisha Gandhi, VP of Influencer Marketing at SAP Ariba
Level of engagement of your influencers on Traackr app - Manage your global influencer network

Benchmark your performance in the market

Establish standardized benchmarks for your brand, competitors, and industry.

Get an unbiased view of your performance in the market with comprehensive market coverage.

Measure the impact of all types of influencers in your country on your brand and competitors, from celebrities to nano influencers.

Optimize influencer marketing investments

Evaluate your strategy with transparent data-driven insights into all influencer activities.

Increase the efficiency and ROI of your programs with actionable content & influencer insights.

Compare the performance of your paid and earned influencer strategies.

Influencer map enables you to grow your global network on Traackr app
We know that programs and content typically generate 2-4X greater return than if we were to run that same campaign without an influencer partnership.
Amisha Gandhi, VP of Influencer Marketing at SAP Ariba
Traackr’s data quality and breadth of its database are unrivaled. It’s been essential in our work to find the perfect influencers for our clients and prospects – whether we are working on a complex proposal with the creation of custom KPIs or on the day-to-day influencer relationships.
Nathalie Folco, Account Director, Integrated Media Strategy, ‎Weber Shandwick

Optimize influencer marketing investments

Evaluate your strategy with transparent data-driven insights into all influencer activities.

Increase the efficiency and ROI of your programs with actionable content & influencer insights.

Compare the performance of your paid and earned influencer strategies.

Influencer map enables you to grow your global network on Traackr app

Capture share of voice in your industry

Protect and grow your brand's market share of voice over time.

Continuously identify new influencers who drive results for your brand.

Analyze how your brands are performing within their category, and measure your market share across multiple categories.

Visual stream of content on Traackr app enables you to listen, connect, engage with your influencers
Traackr’s data quality and breadth of its database are unrivaled. It’s been essential in our work to find the perfect influencers for our clients and prospects – whether we are working on a complex proposal with the creation of custom KPIs or on the day-to-day influencer relationships.
Nathalie Folco, Account Director, Integrated Media Strategy, ‎Weber Shandwick

Capture share of voice in your industry

Protect and grow your brand's market share of voice over time.

Continuously identify new influencers who drive results for your brand.

Analyze how your brands are performing within their category, and measure your market share across multiple categories.

Visual stream of content on Traackr app enables you to listen, connect, engage with your influencers