As Traackr's CEO, Pierre-Loïc's focus is to turn Traackr into a market defining force that will facilitate the transition of marketing and PR industries in the post mass media era. A veteran of the web industry, Pierre-Loïc was Peugeot-Citroen first Director of New Media, then joined the frontline of the internet economy.

David is Traackr’s in-residence geek, aka CTO. Back in the days, he developed one of the first online interactive games and helped mad scientists with experimental software for auditory cortex research at UMD; more recently he headed a team that developed an enterprise grade web application for EMC, Xilinx, Cadence.

Lisa is Traackr’s Marketing Director and a long time advocate of online communities and how they shape public opinion. Her focus is on tracking online influencers and mapping how they shape brands and buying behaviors. Lisa has consulted with Fortune 500 companies and helped many small companies get off the ground.

As Traackr's Business Development Director, Derek helps communication professionals capitalize on earned media by using Traackr's unique technology. Derek started his career in the Hollywood film business. After returning to the East Coast, he worked on helping early stage businesses design their growth and expansion strategies.