A post web 2.0 company harnessing the value of online influencers.
Traackr started in 2006 in Cambridge, MA from the idea that the post mass marketing era will be one of mutual influence in which marketing will be highly collaborative. Marketers, PR professionals and Market Researchers use Traackr to identify and engage top influencers most relevant to their brand, product, or campaign.
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types of media tracked:
blogs, micro blogs, photos, videos, reviews, music, social bookmarks, social networks
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key parameters
to qualify influencers:
reach, buzz, relevance, quality, network
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average number of sites
where Traackr's influencers and opinion leaders publish regularly
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average number of posts by influencer
are tracked using Traackr's proprietory technology