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You may or may not have seen Vogue's video series, 73 Questions. This series asks celebrities a sting of rapid fire questions, all filmed in a single shot. (My personal favorites include Blake Lively and Emma Stone, but beware - these videos are highly addicting.)
Seeing that Traackr is essentially the Vogue of the MarTech world, I only found it appropriate to follow suit and create a similar video series of our own. Knowing that I wanted to interview the best marketing thought leaders, I reached out to Jay Acunzo.
I’ve been a fan of Jay Acunzo since I started listening to his podcast, Unthinkable, a few years ago. Being in the early years of my career, his advice to ignore best practices and creatively solve marketing problems really resonates with me. The best part? I’m not alone. Over tens of thousands marketers have listened and subscribed to Jay’s podcast. Jay also keynoted Content Marketing World last year and runs his blog Sorry for Marketing. But alas, I’ll stop fangirling.
Watch the video below to get to know Jay Acunzo from a different point of view. With slightly less questions and slightly more marketing advice, I present to you: 23 Questions with Jay Acunzo.
Jay Acunzo: Do you ever have to sneeze really badly for a little while then you finally let it out and it just feels so good? Ah - not really like that, but something like that.
JA: Oh man, I’ve never given a Ted Talk.
JA: So I grew up a Knicks fan, I’m a huge basketball fan, and it actually was my favorite color, until every marketing company ever decided it was their color too.
JA: Oh yeah, this? (Hands me a copy of The Guide to Influencer Marketing.) No problem.
JA: Oh man, I think a great guest for Unthinkable would be Anthony Bourdain.
JA: Let’s see, moved in July to Queens, to Astoria, and I still (somehow) have multiple boxes I haven’t unpacked, but I love New York.
JA: I’d probably live in Rome. I think they do have some of the best wine on the planet and I actually studies abroad there and I really miss it.
JA: Well bourbon really helps sometimes. But I think my favorite source of inspiration is actually just finding random, weird sports montages on YouTube, the cheesier--the better.
JA: Young Blood by the Naked and Famous. It’s like this classic millennial jam, so it works.
JA: Never Let Me Go by Kazuo Ishiguro. I read it in college and it just really emotionally struck me. It’s a little bit of a weird choice, but I really liked it.
JA: Oh man, whatever line I messed up on during my latest speech. Until I get up and do the next one then it’s out of my brain, and it has to be.
JA: Probably to resonate instead of reach. There’s enough people focused on vanity metrics, like make people care.
JA: It was my Dad. And he told me, ah - I gotta do him justice here. Do what you love and figure out a way to make money doing it.
JA: Does anxious count? I get really excited for speeches, I can’t wait to get up there. To the point I just want everyone else to just finish so I can leap up there and start shouting at people.
JA: Yeah, a few times. It’s actually really weird. The weirdest one was in New York. Someone said they like my podcast as they were just like sprinting by, and I was like “oh - ok thanks!” but I loved it, it was cool.
JA: If I could have an eagle with the head of a lion, and maybe the tail of a snake or something like that. I would just pick apart different animals. When I was a kid I used to actually draw stuff like that, so it would be weird.
JA: Oh my gosh, so many to talk about. I’m a huge fan of dumb ways to die, I don’t know if you’ve heard of them, but they are an incredible-actually non-profit-that spun out of a viral video.
JA: Oh man, I really love what I do though. A sports journalist, that’s where I got my start and I gave it up when, you know, that whole print thing didn’t really work out.
JA: Caring about follower count too much. That’s not influence, you’re talking about influencers and you are trying to buy it like a media buy, it’s different!
JA: I’m really good at analogies and metaphors. I was an english lit major. It’s kind of like how in Harry Potter when he actually discovers he has magical powers, but doesn’t know how he’s controlling them and he’s messing with the Dursleys. You know, I don’t know how I’m doing it, but I really enjoy it.
JA: My wife tells me once in a while, when she’s being nice, that she thinks I look like Jake Gyllenhaal, so I will take that.
JA: That’s a really great question. I would be Sarcasmo. And my superpower? I’m soooo good at flying.
JA: Doing what I’m doing but for more people.
We’d like to sincerely thank Jay Acunzo for his time, and encourage you to listen to his podcast. Is there any other question that you would have liked us to ask Jay? Leave your questions in the comments.