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Consumers value information from influencers who they trust over information directly from brands themselves. This is true in the Healthcare industry particularly because rising costs, inadequate standards and multiple products to choose from are leaving consumers confused. Influencers help consumers find clarity and consumers value their advice. Today, Traackr brings to you the Top Influencers in Healthcare.
One popular way for these influencers to engage with their followers as well as each other is via Twitter Chats. Twitter chats have gained popularity over the last couple of years and are great for influencers to lead conversations and collaborate with others in their space. Some popular healthcare chats are #hcsm, #healthcarechat, #MDchat, etc. As brands begin to engage with the influencers, they are able to be involved in conversations that are important to their audience.
In the Healthcare industry top influencers include health bloggers, news reporters, cancer survivors, writers, insurance analysts, etc. These top influencers take to social media platforms and blogs to write about generic topics such as developments in healthcare and health insurance schemes, as well as very specific topics such as diabetes treatments and lung cancer.
Hence, bringing influencers into the mix and engaging them, helps brands get connected with their audience.
Let’s find out who the Top Influencers in Healthcare are, based on the following keywords: healthcare delivery, healthcare insurance, healthcare patient care, public health information.
Health Populi was founded by Jane Sarasohn-Kahn of THINK-Health to dive into a key health issue of the day for health citizens. She's also @healthythinker.
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Award-winning health IT blog, offering insights about healthcare technology and the people making IT possible. #HIT99
Retired EMT-II, Blogging on Emerging Infectious Diseases, Pandemic Influenza, and Personal and Community Preparedness
Television host, producer, and bestselling author
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Digital Health Editor for MedCity News
Philanthropist, champion tap dancer, vampire slayer and amateur sleuth. Oh and I cover deals and private equity for peHUB. All opinions are my own.
Former Group Editor of Media Industry Newsletter (min), PR News and min's b2b. Managed, moderated and recruited speakers to monthly webinars for PR News and sister brands. Also, wrote content for special awards issue and recruited speakers for event sessions (and wrote copy for it). Wrote weekly Eye on Advertising column for min's b2b and monthly Eye on Advertising column for min. Author of "Great Producers: Visionaries of the American Theater" (Allworth Press), which was released in August 2008.
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