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In 2015, social media usage in Latin America (LATAM) countries far surpassed that of the United States. While 23% of U.S. adults were active on Twitter, an impressive 57% of Latin American adults have interacted with the social network. Latin America is a “mobile first” region with the fourth-largest mobile market in the world.
Due to this region’s mobile adoption and social media usage, marketers in LATAM are turning towards influencers to engage their audiences and drive impact for their brands. (Traackr has recently expanded coverage to many Latin American countries in response to this trend.)
If you frequently read this blog then the names Lee Odden, Joe Pulizzi and Mark Schaefer are probably all too familiar. These are some of the top marketing influencers paving the way in content marketing, SEO, and influencer marketing best practices. Although these are familiar names to North American marketers, who holds the attention of Latin American marketers?
We wanted to find the influencers who are setting trends and impacting modern marketers in Latin America, a region with 640 million customers. These influencers help guide brands to successfully gain consumer attention via social media and drive ROI. Here are the top 20 marketing influencers in the Latin American countries of Mexico, Brazil, and Colombia.
These leading voices in Latin America are innovators in the marketing space. Make sure to follow them to stay up-to-date with marketing practices in LATAM. We created this list using the Traackr platform, and the ranking is scored based on the influencer’s relevance to influencer marketing, content marketing, and social media strategy. To learn more about the Traackr platform and scoring algorithm, let us know. If you are a marketer in one of these countries and want to scale your influencer marketing, we are always here to help.