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We are proud to announce the addition of a very important and powerful new feature in Traackr. We call it Influencer Network Analysis (INA) and we think you're going to love it!
INA not only brings more unique and actionable insights to our users, but represents yet another essential layer of sophistication to our understanding of how influence flows across the web. More on this here.
INA is a system built to assess a person’s social network with the goal of uncovering the people and entities that:
With INA, you can answer the burning questions:
With this latest release, Traackr uncovers the network relationships for each influencer on your lists so you can answer these questions...and more.
On each Influencer Profile page, we have added a Network tab that serves as your window into this all-important data.
Traackr introduces Influencer Network Analysis - key insights for any influence marketer
The insights you'll find in the Network tab can help the professional marketer in many ways, including:
All of these are obviously rhetorical questions posed with the goal of helping you think about the many ways you could use this information in your work. Many of these questions are actual questions our customers have asked themselves when testing out INA. I'm sure there are plenty more questions you'll ask once you've had a chance to dig in.
The point is this -- in this noisy, highly competitive landscape of earned/social media, knowledge is power. Success in social is more and more becoming a game of inches dependent on unique and creative strategies driven by unique and nuanced insights.
We have always believed this and built our platform to deliver information we believe is actionable and offers our customers that ever-elusive 'leg-up.'
The foundation we built with INA and the new influencer Network tab offers exactly this type of insight.
We hope you enjoy exploring this new feature and, as always, would love to hear any feedback you many have.