The 9 Principles That Guide Influencer Marketing

Eva Papadimitriou
January 29, 2014
How to

Based on the influencer marketing programs our awesome customers have built, we analyzed the drivers behind their success and identified 9 guiding principles for influencer marketing. From “Think beyond demographics” to “Create experiences”, they’re simple tips that will help you find the right influencers and build relationships with them.

We spell out these tips in the slideshow below. Enjoy!

9 tipsforinfluencermarketing from Traackr

How about you? What values and principles guide your relationships with the people who matter to you?

You can read more about a framework for influencer marketing here and here.

This post is brought to you by Traackr,

the technology platform behind the world’s leading influencer marketing programs. Want to become the smartest marketer you know? Subscribe to get better at influencer marketing, one newsletter at a time.