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Blog Title: Matters of Influence

Answering every influencer marketing question you’ve ever had.


Categories
How to
Success stories
Top Influencers
Trending at Traackr
Topics
Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

All Posts

How Great Marketers are Leveraging Instagram
Instagram has become more than just a platform for sharing pretty images with filters, emojis and hashtags. Marketers are leveraging Instagram as a strategy.
May 21, 2015
How to
Content Curation: The first step to building influencer relationships for your content strategy
How do you go beyond that and scale the distribution of your content? Integrate influencer relationships for your content strategy.
May 19, 2015
How to
Influencer Relations: Not Just Another Digital Practice
We recently worked with Lewis PR to develop a report on influencer relations that highlights its current approaches, opportunities and key challenges.
May 15, 2015
How to
Singapore Steps Up Influencer Marketing
Traackr’s increased availability in Singapore is in response to the growing demand for reliable, scalable influencer marketing solutions.
May 14, 2015
Trending at Traackr
The 7 Best Influencer Marketing Resources
Here are Traackr's top seven go-to resources for influencer marketing content (and other marketing things, too).
April 28, 2015
How to
Influencer Marketing: It all Starts with a Conversation
The first question marketers should ask as they lay the foundation for influencer marketing strategy is, “What conversation can our brand bring value to?”
April 17, 2015
How to
Influencer Marketing for Community Building – An Interview with Christin Kardos
Conversations are going on around your brand, whether you are participating or not. Christin Kardos talks about community building to join those conversations.
April 14, 2015
How to
3 Influencer Marketing Use Cases For Event Strategies
Just in time for #SMMW15, whether you're participating, attending or listening from home, we have an influencer strategy for you.
March 24, 2015
How to
How Traackr Maarkting Uses Traackr For Influencer Marketing
Here is a walk through of how Traackr's marketing team uses Traackr for their influencer marketing efforts.
March 9, 2015
Success stories
The Marketers' CRM - Streamlining Relationship Marketing
Our platform allows marketing teams to scale influencer relationships by creating one place to discover, manage and measure results of influencer program.
March 3, 2015
How to
How Influencer Marketing Drives Philips’ Digital Command Center
Philips' digital command center is the first step in the transition towards a digital model of marketing. Traackr is one of the 2 platforms that empower it.
February 23, 2015
Success stories
View From The Boardroom – Defining A New Category
Traackr embarked on a “new horizon” journey, defined a market category, created the technology and the business processes under which it would be utilized.
February 10, 2015
Trending at Traackr
9 Marketing Lessons From The Seattle Seahawks
The Seattle Seahawks are a team of unique players, loud fans, and an insanely strong brand... There’s a lot that marketers can learn from the team.
February 3, 2015
How to
Best Influencer Marketing Programs Of 2014
Last year was a big year for influencer marketing! Here are a few of the most notable influencer marketing programs and campaigns from 2014.
January 19, 2015
Success stories
10 Buzzwords We Should Kill In 2015
Here are 10 buzzwords and idioms we found to be overused or misused that we’d love for all of us to make a collective 2015 wish to fix or kill.
December 31, 2014
How to
Attribution & A/B Testing Within The Marketing Landscape
Addition of Attribution and A/B Testing software makes the marketing technology landscape widespread, with 10 key categories.
December 26, 2014
How to
A Marketer’s Framework for 2015 Budgeting
What are the critical challenges of marketers to plan their 2015 budget as allocations shift towards digital spend, away from traditional paid media?
December 3, 2014
How to
Navigating The Marketing Technology Landscape
This list of top tools in the marketing technology landscape offers marketers a good framework to kick off their process and make sure they pick wisely.
November 18, 2014
How to

All Posts

Loyalty is not for Sale: Courvoisier Case Study
Three years on and Courvoisiers’ experiment in creating the first brand community in the UK brings strong learnings that many brands are still ignoring.
November 13, 2014
Success stories
How to Harness Advocacy – Watch ASOS’s Masterclass at Hub Forum
How ASOS builds affinity at scale with a unique social media advocacy program at the Hub Forum in Paris on Wednesday 8th October.
October 23, 2014
Success stories
How to Augment Content Marketing With An Influencer Strategy
Content Marketing and Influencer Strategy must work together for either to be successful. Find out how influencers augment your content marketing efforts.
October 21, 2014
How to
The Rise of The Digital KOL
Pharmaceutical companies are no strangers to influencer marketing. The relationship between drug companies and digital KOLs continues to strengthen.
October 20, 2014
How to
An interview with new advisory board member Philip Sheldrake – Influencer Marketing for the Modern Organization
Philip Sheldrake has joined Traackr as an advisor to the board! We’ve asked him a few questions on influencer marketing and its future.
October 17, 2014
Trending at Traackr
7 Key Attributes of the Modern Sales Pro
What qualities does a modern sales professional need to posess? We identified these seven key attributes.
October 10, 2014
How to
Marketing, Meet Sales; Sales, Meet Marketing
Whether you’re a marketer or a salesperson, you need to be engaging early and often and doing so in a manner that adds value to the community you serve.
August 20, 2014
How to
5 Ways Influencers Help You Sell
Modern sales professionals need to reinvent the Art of Selling to incorporate social into their strategy. Here are a few ways influencers can help you.
July 16, 2014
How to
Climbing the Ladder of Social Engagement with Influencers
The key to engaging with your influencers is to understand that there are different stages of engagement. Check out the Infographic to learn more.
July 8, 2014
How to
A Framework for Content Marketing & Influencer Strategy
This framework shows how content marketing and influencer strategy can together generate results. To rise above the noise marketers turn to influencers.
June 30, 2014
How to
Why Invest in Influencer Marketing
Marketing spending and impact are out of sync. Discover the reasons why you should invest in Influencer marketing. Click here to view the infographic.
June 24, 2014
How to
Social Selling with Traackr
There’s a fast emerging use case for Traackr, the leading influencer marketing platform, that’s starting to take form - and that’s social selling.
May 19, 2014
How to
Building Brand Advocacy through Successful Relationship Marketing: How ASOS is Doing It
AccessAllASOS Brand Advocacy program has been leading the way in demonstrating what successful relationship programs in a B2C environment can look like.
May 14, 2014
Success stories
Why Relationship Marketing Is the New Model for Luxury Brands
Learn why we at Traackr believe that social media and relationship marketing present a unique opportunity for luxury brands.
April 30, 2014
How to
Step Up Your Practice of Influencer Marketing with the New Traackr
We released a new version of Traackr’s influencer marketing platform that is not only a significant update for us, but also a milestone in our category.
April 2, 2014
Trending at Traackr
10 Tips for Modern Marketers
Modern marketers need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. Here are the 10 tips.
March 26, 2014
How to
The 6 Marketing Buzzwords You Should Remember
Relationship marketing is not a form of marketing. Here is an anticipation of 6 marketing buzzwords that will need redefining.
March 25, 2014
How to
Is Your Marketing Healthy? How Sanofi Uses Influence to Improve Lives
Sanofi DX project is a great example of taking a disruptive path toward providing thought leadership for medical purpose.
February 26, 2014
Success stories

All Posts

View From the Boardroom – On Being Global
With effective management and communication platforms, international expansion can be far less costly and much more effective than in past years.
February 18, 2014
Trending at Traackr
Love Your Influential Detractors
Turning detractors into effective evangelists is much more realistic than turning fans into influencers. Check a few simple tips on how to go about it.
February 13, 2014
How to
Influencer Marketing: the OS of Modern Marketing
Influencer marketing is not a component of marketing alongside content marketing, market research and others. It is the operating system of modern marketing.
February 11, 2014
How to
The 9 Principles That Guide Influencer Marketing
We analyzed the drivers behind success of influencer marketing programs our customers have built and identified 9 principles that guide influencer marketing.
January 29, 2014
How to
Enough with Influencer Lists! Let’s Work on your Impacter List
A brand needs to understand today who the individuals are who can have an impact on their business through their social media activities.
January 27, 2014
How to
4 Steps to Becoming a Modern Sales Professional
What does the modern sales professional look like? In this blogpost we outlined 4 steps for you to become one.
December 2, 2013
How to
5 Step Action Plan for Influencer Marketing
We teamed up with LEWIS to define successful influencer marketing programs and broke them down into an at-a-glance 5-Step Action Plan you can follow.
November 25, 2013
How to
The Chief Relationship Officer
Chief Relationship Officer will set the strategic vision and organize the relationship management practice. This is what the job description will look like.
November 7, 2013
How to
A Roadmap for Effective CSR Influencer Marketing
In CSR, it’s important to engage with influential stakeholders because they can be instrumental in spreading the word, garnering support and changing behaviors.
October 8, 2013
How to
8 Key Attributes of the Modern Marketer
What does it take to be a new marketing leader? The Anatomy of the Modern Marketer visualizes the 8 key attributes we identified.
August 21, 2013
How to
The Engagers: David Smooke on Social Media Engagement
The Engagers is an ongoing interview series with Earth's Mightiest Marketers. In the edition, we speak with David Smooke about social media engagement.
August 20, 2013
Top Influencers
Influencer Marketing Awards Season is On
Learn more about competitions that the will award organizations for effectively using influencer marketing to achieve a business outcome.
July 25, 2013
Traackr Introduces Spanish Influencer Search
Now Traackr customers can build more targeted influencer marketing projects in Spanish-speaking regions for Spanish-speaking consumers.
July 9, 2013
Trending at Traackr
Introducing Traackr’s Influencer Network Analysis
Traackr announces the addition of a very important and powerful new feature, called the Influencer Network Analysis (INA).
May 7, 2013
Trending at Traackr
View From the Boardroom – Influence Marketing
Traackr's Chairman of the Board shares how influence marketing has changed and why you should incorporate it into your marketing activities.
April 30, 2013
Trending at Traackr
The Many Faces of Influence
Explore this inforgraphic to learn more about The Many Faces of Influence built from the 10 most common influencer archetypes.
April 2, 2013
How to
A Successful Elasticsearch Boston NLP/ML Hackday
Learn how Elasticsearch Boston NLP/ML Hackday was born and who was behind its success.
March 27, 2013
Trending at Traackr
How to Use Influencer Marketing to Launch a New Product
Driving awareness for product launches is a common marketing objective. Learn how involving influencers for your launches can help amplify your message.
March 14, 2013
How to

All Posts

3 Strategies for Kick-Starting Your Influencer Outreach
There is not one good way to start connecting with your influencers. There are tons of approaches available to you. Here are three possible strategies.
February 6, 2013
How to
Top 3 Categories of Tools for Digital Marketing in 2013
Find out what happens at the intersection of digital and traditional marketing, and what tools make the most of this new reality.
October 25, 2012
How to
We Are All Part of The Influential 3%
Influence only exists in context. Focus on your goals, find the people who can affect them (the now infamous 3%), and engage with them.
May 17, 2012
How to
Traackr’s Migration from HBase to MongoDB
This post is about the evolution of Traackr’s data storage needs and how MongoDB ended up satisfying them.
February 8, 2012
Trending at Traackr

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