Blog - Page 09

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This Summer’s Must-Read Marketing Book List

Marketers and business professionals (and anyone else): Here is your must-read marketing book list for long flights and beach-side lounging this summer.

The Rise Of Influence In Sales

Traackr interviewed Timothy Hughes to talk about the rise of influence in sales, how social media has impacted the sales process and social selling evolution.

Digital Marketing Revitalises Heritage Brands

Digital marketing transformation doesn’t always come easily for brands. Read more to understand why heritage brands should be leveraging influencer marketing.

Success stories

The Tyranny of Marketing Success Metrics

Influencer marketing is complex. However, you can set up proper KPIs and measure how it affects the cost and outcome of your marketing mix.

How Great Marketers are Leveraging Instagram

Instagram has become more than just a platform for sharing pretty images with filters, emojis and hashtags. Marketers are leveraging Instagram as a strategy.

Content Curation: The first step to building influencer relationships for your content strategy

How do you go beyond that and scale the distribution of your content? Integrate influencer relationships for your content strategy.

Influencer Relations: Not Just Another Digital Practice

We recently worked with Lewis PR to develop a report on influencer relations that highlights its current approaches, opportunities and key challenges.

Singapore Steps Up Influencer Marketing

Traackr’s increased availability in Singapore is in response to the growing demand for reliable, scalable influencer marketing solutions.

Trending at Traackr

The 7 Best Influencer Marketing Resources

Here are Traackr's top seven go-to resources for influencer marketing content (and other marketing things, too).

Influencer Marketing: It all Starts with a Conversation

The first question marketers should ask as they lay the foundation for influencer marketing strategy is, “What conversation can our brand bring value to?”

Influencer Marketing for Community Building – An Interview with Christin Kardos

Conversations are going on around your brand, whether you are participating or not. Christin Kardos talks about community building to join those conversations.

3 Influencer Marketing Use Cases For Event Strategies

Just in time for #SMMW15, whether you're participating, attending or listening from home, we have an influencer strategy for you.

How Traackr Maarkting Uses Traackr For Influencer Marketing

Here is a walk through of how Traackr's marketing team uses Traackr for their influencer marketing efforts.

Success stories

The Marketers' CRM - Streamlining Relationship Marketing

Our platform allows marketing teams to scale influencer relationships by creating one place to discover, manage and measure results of influencer program.

How Influencer Marketing Drives Philips’ Digital Command Center

Philips' digital command center is the first step in the transition towards a digital model of marketing. Traackr is one of the 2 platforms that empower it.

February 23, 2015

Success stories

View From The Boardroom – Defining A New Category

Traackr embarked on a “new horizon” journey, defined a market category, created the technology and the business processes under which it would be utilized.

February 10, 2015

Trending at Traackr

9 Marketing Lessons From The Seattle Seahawks

The Seattle Seahawks are a team of unique players, loud fans, and an insanely strong brand... There’s a lot that marketers can learn from the team.

February 3, 2015

Best Influencer Marketing Programs Of 2014

Last year was a big year for influencer marketing! Here are a few of the most notable influencer marketing programs and campaigns from 2014.

January 19, 2015

Success stories

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10 Buzzwords We Should Kill In 2015

Here are 10 buzzwords and idioms we found to be overused or misused that we’d love for all of us to make a collective 2015 wish to fix or kill.

December 31, 2014

Attribution & A/B Testing Within The Marketing Landscape

Addition of Attribution and A/B Testing software makes the marketing technology landscape widespread, with 10 key categories.

December 26, 2014

A Marketer’s Framework for 2015 Budgeting

What are the critical challenges of marketers to plan their 2015 budget as allocations shift towards digital spend, away from traditional paid media?

December 3, 2014

Navigating The Marketing Technology Landscape

This list of top tools in the marketing technology landscape offers marketers a good framework to kick off their process and make sure they pick wisely.

November 18, 2014

Loyalty is not for Sale: Courvoisier Case Study

Three years on and Courvoisiers’ experiment in creating the first brand community in the UK brings strong learnings that many brands are still ignoring.

November 13, 2014

Success stories

How to Harness Advocacy – Watch ASOS’s Masterclass at Hub Forum

How ASOS builds affinity at scale with a unique social media advocacy program at the Hub Forum in Paris on Wednesday 8th October.

October 23, 2014

Success stories

How to Augment Content Marketing With An Influencer Strategy

Content Marketing and Influencer Strategy must work together for either to be successful. Find out how influencers augment your content marketing efforts.

October 21, 2014

The Rise of The Digital KOL

Pharmaceutical companies are no strangers to influencer marketing. The relationship between drug companies and digital KOLs continues to strengthen.

October 20, 2014

An interview with new advisory board member Philip Sheldrake – Influencer Marketing for the Modern Organization

Philip Sheldrake has joined Traackr as an advisor to the board! We’ve asked him a few questions on influencer marketing and its future.

October 17, 2014

Trending at Traackr

7 Key Attributes of the Modern Sales Pro

What qualities does a modern sales professional need to posess? We identified these seven key attributes.

October 10, 2014

Marketing, Meet Sales; Sales, Meet Marketing

Whether you’re a marketer or a salesperson, you need to be engaging early and often and doing so in a manner that adds value to the community you serve.

August 20, 2014

5 Ways Influencers Help You Sell

Modern sales professionals need to reinvent the Art of Selling to incorporate social into their strategy. Here are a few ways influencers can help you.

Climbing the Ladder of Social Engagement with Influencers

The key to engaging with your influencers is to understand that there are different stages of engagement. Check out the Infographic to learn more.

A Framework for Content Marketing & Influencer Strategy

This framework shows how content marketing and influencer strategy can together generate results. To rise above the noise marketers turn to influencers.

Why Invest in Influencer Marketing

Marketing spending and impact are out of sync. Discover the reasons why you should invest in Influencer marketing. Click here to view the infographic.

Social Selling with Traackr

There’s a fast emerging use case for Traackr, the leading influencer marketing platform, that’s starting to take form - and that’s social selling.

Building Brand Advocacy through Successful Relationship Marketing: How ASOS is Doing It

AccessAllASOS Brand Advocacy program has been leading the way in demonstrating what successful relationship programs in a B2C environment can look like.

Success stories

Why Relationship Marketing Is the New Model for Luxury Brands

Learn why we at Traackr believe that social media and relationship marketing present a unique opportunity for luxury brands.

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Step Up Your Practice of Influencer Marketing with the New Traackr

We released a new version of Traackr’s influencer marketing platform that is not only a significant update for us, but also a milestone in our category.

Trending at Traackr

10 Tips for Modern Marketers

Modern marketers need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. Here are the 10 tips.

The 6 Marketing Buzzwords You Should Remember

Relationship marketing is not a form of marketing. Here is an anticipation of 6 marketing buzzwords that will need redefining.

Is Your Marketing Healthy? How Sanofi Uses Influence to Improve Lives

Sanofi DX project is a great example of taking a disruptive path toward providing thought leadership for medical purpose.

February 26, 2014

Success stories

View From the Boardroom – On Being Global

With effective management and communication platforms, international expansion can be far less costly and much more effective than in past years.

February 18, 2014

Trending at Traackr

Love Your Influential Detractors

Turning detractors into effective evangelists is much more realistic than turning fans into influencers. Check a few simple tips on how to go about it.

February 13, 2014

Influencer Marketing: the OS of Modern Marketing

Influencer marketing is not a component of marketing alongside content marketing, market research and others. It is the operating system of modern marketing.

February 11, 2014

The 9 Principles That Guide Influencer Marketing

We analyzed the drivers behind success of influencer marketing programs our customers have built and identified 9 principles that guide influencer marketing.

January 29, 2014

Enough with Influencer Lists! Let’s Work on your Impacter List

A brand needs to understand today who the individuals are who can have an impact on their business through their social media activities.

January 27, 2014

4 Steps to Becoming a Modern Sales Professional

What does the modern sales professional look like? In this blogpost we outlined 4 steps for you to become one.

December 2, 2013

5 Step Action Plan for Influencer Marketing

We teamed up with LEWIS to define successful influencer marketing programs and broke them down into an at-a-glance 5-Step Action Plan you can follow.

November 25, 2013

The Chief Relationship Officer

Chief Relationship Officer will set the strategic vision and organize the relationship management practice. This is what the job description will look like.

November 7, 2013

A Roadmap for Effective CSR Influencer Marketing

In CSR, it’s important to engage with influential stakeholders because they can be instrumental in spreading the word, garnering support and changing behaviors.

October 8, 2013

8 Key Attributes of the Modern Marketer

What does it take to be a new marketing leader? The Anatomy of the Modern Marketer visualizes the 8 key attributes we identified.

August 21, 2013

The Engagers: David Smooke on Social Media Engagement

The Engagers is an ongoing interview series with Earth's Mightiest Marketers. In the edition, we speak with David Smooke about social media engagement.

August 20, 2013

Top Influencers

Influencer Marketing Awards Season is On

Learn more about competitions that the will award organizations for effectively using influencer marketing to achieve a business outcome.

Traackr Introduces Spanish Influencer Search

Now Traackr customers can build more targeted influencer marketing projects in Spanish-speaking regions for Spanish-speaking consumers.

Trending at Traackr

Introducing Traackr’s Influencer Network Analysis

Traackr announces the addition of a very important and powerful new feature, called the Influencer Network Analysis (INA).

Trending at Traackr

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View From the Boardroom – Influence Marketing

Traackr's Chairman of the Board shares how influence marketing has changed and why you should incorporate it into your marketing activities.

Trending at Traackr

The Many Faces of Influence

Explore this inforgraphic to learn more about The Many Faces of Influence built from the 10 most common influencer archetypes.

A Successful Elasticsearch Boston NLP/ML Hackday

Learn how Elasticsearch Boston NLP/ML Hackday was born and who was behind its success.

Trending at Traackr

How to Use Influencer Marketing to Launch a New Product

Driving awareness for product launches is a common marketing objective. Learn how involving influencers for your launches can help amplify your message.

3 Strategies for Kick-Starting Your Influencer Outreach

There is not one good way to start connecting with your influencers. There are tons of approaches available to you. Here are three possible strategies.

February 6, 2013

Top 3 Categories of Tools for Digital Marketing in 2013

Find out what happens at the intersection of digital and traditional marketing, and what tools make the most of this new reality.

October 25, 2012

We Are All Part of The Influential 3%

Influence only exists in context. Focus on your goals, find the people who can affect them (the now infamous 3%), and engage with them.

Traackr’s Migration from HBase to MongoDB

This post is about the evolution of Traackr’s data storage needs and how MongoDB ended up satisfying them.

February 8, 2012

Trending at Traackr

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