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Blog Title: Matters of Influence

Answering every influencer marketing question you’ve ever had.


Categories
How to
Success stories
Top Influencers
Trending at Traackr
Topics
Finding Influencers
Influencer Marketing Analytics
Marketing Technology
Influencer Relationship Management
Traackr
Case Studies
Social Selling
Social Media Marketing
Content Marketing
B2B Marketing
Influencer Engagement
Influencer Marketing
Influencer Marketing Best Practices

All Posts

How Orange France Executes and Measures its Influencer Strategy
Learn to leverage influencers to launch a product in a new market. Philippe Duhot from Orange shares insights on executing a successful influencer strategy.
January 8, 2016
Success stories
Did you Include this in your 2016 Content Strategy?
While planning your 2016 content strategy, did you integrate influencer marketing? If you didn't, then you might be missing out on a huge opportunity.
January 7, 2016
How to
The Increased Importance of Social Influence in Brand Activation
This review of the Festival of Marketing sessions focuses on the increased importance of social influence and the impacts on brand activation.
December 3, 2015
Success stories
2016: New Heights for Influencer Marketing
Let’s take a walk through the evolution of the influencer marketing practice--and what you can expect for the future.
December 2, 2015
Trending at Traackr
Master Influencer Engagement and Influence the Influencers
Elevate your influencer marketing by creating an ongoing engagement strategy. Learn how to build impactful relationships with key influencers to your brand.
December 1, 2015
How to
A Blog Response to Essena ONeill
Personal opinions aside, blogger Essena ONeill has shed light onto big issues in influencer marketing. Read a marketer's blog response to Essena ONeill.
November 9, 2015
How to
Top 12 Festival of Marketing Sessions
The Top 12 Festival of Marketing sessions and speakers we're most excited about and that should provide great insight into the future of marketing.
November 5, 2015
Success stories
Top Influencers in Healthcare
Curious who the top influencers in healthcare are? We used the influencer report to find out. Find the top influencers in any industry now!
October 28, 2015
Top Influencers
How to Audit Your Influencer List
4 powerful methods to audit your influencer list - weed out influencers that may be wasting your efforts and find new influencers that are right for your brand.
October 19, 2015
How to
The New Cross-Functional Influencer Program
The traditional influencer pyramid does not reflect the diversity of the influencer eco-system but the new cross-functional influencer program does.
October 7, 2015
How to
3 Steps to Build a Results Driven Influencer Marketing Program
Learn how to build a results driven influencer marketing program for your brand in 3 steps.
October 6, 2015
How to
How Luxury Brands Leverage Influencer Marketing
Learn how luxury brands leverage influencer marketing to optimize an event investment. Here is how De GRISOGONO works with influencers.
September 30, 2015
Success stories
How Coca-Cola Identifies and Engages Influencers
The first stage of influencer marketing is finding influencers. Learn how Coca-Cola identifies and engages influencers as part of their marketing strategy.
September 30, 2015
Success stories
A Framework for Measuring Influencer Marketing Success
Measuring influencer marketing success can be tricky and confusing. To help ease the pain, we offer a best practices how-to guide on influencer analytics.
September 22, 2015
How to
How to Use Participation Marketing to Promote Events & Connect with Influencers
The practice of using co-created influencer content to promote marketing conferences is a fine art. Here's how TopRank Marketing succeeds.
September 2, 2015
How to
Top Influencers in Beauty
Using Traackr's free Top 10 Influencers Report with a set of keywords, we generated this list of the Top 10 Influencers in the Beauty space. 
August 19, 2015
Top Influencers
View From The Boardroom – Social Networks Around The World Challenges and Opportunities
The social networks used and the way people use them are drastically different by geography, creating the need for locally-managed influencer programs.
August 18, 2015
Trending at Traackr
3 Instagram Influencer Marketing Success Metrics You Should Be Measuring
Understanding Instagram influencer marketing success metrics is crucial to getting your programs off the ground and continuing to build them.
August 11, 2015
How to

All Posts

Top Influencers in Consumer Technology
Improvements in technology have brought privacy concerns along. Top influencers can bring brands into conversations that impact consumers & their concerns.
August 10, 2015
Top Influencers
Introducing Traackr’s Relationship Funnel
Introducing Traackr's Relationship Funnel: users now have the ability to track the 5 key stages of influencer relationships within the platform.
August 5, 2015
Trending at Traackr
The 5 Key Stages of Influencer Relationships
Taking an influencer from completely unaware to an advocate for your brand or message is possible. These are the 5 key stages of influencer relations.
August 3, 2015
How to
How To Get Influencers To Share Your Content
Content + influence strategy go hand in hand. Traackr's new ebook explains influencer content marketing including how to get influencers to share your content.
July 27, 2015
How to
Top Influencers in Finance
In the highly regulated financial industry engaging with influencers helps increase your reach. Use Traackr's top 10 influencers report to find influencers.
July 21, 2015
Top Influencers
The Content Marketer’s Guide To Influencer Marketing
To learn about how influencer marketing can add value to your content marketing programs, download: The Content Marketer’s Guide To Influencer Marketing.
July 15, 2015
How to
Top Influencers in Hospitality
In today's world earning the trust of customers can only be done by engaging influencers. Use Traackr's Top 10 Influencers Report to find influencers.
July 9, 2015
Top Influencers
Brand Storytelling With Influencers - Tips from Amex
Brand storytelling with influencers is a great strategy. Influencers can help share your messages in ways that resonates with your customers and audience.
July 5, 2015
Success stories
This Summer’s Must-Read Marketing Book List
Marketers and business professionals (and anyone else): Here is your must-read marketing book list for long flights and beach-side lounging this summer.
June 30, 2015
How to
The Rise Of Influence In Sales
Traackr interviewed Timothy Hughes to talk about the rise of influence in sales, how social media has impacted the sales process and social selling evolution.
June 24, 2015
How to
Digital Marketing Revitalises Heritage Brands
Digital marketing transformation doesn’t always come easily for brands. Read more to understand why heritage brands should be leveraging influencer marketing.
June 22, 2015
Success stories
The Tyranny of Marketing Success Metrics
Influencer marketing is complex. However, you can set up proper KPIs and measure how it affects the cost and outcome of your marketing mix.
May 28, 2015
How to
How Great Marketers are Leveraging Instagram
Instagram has become more than just a platform for sharing pretty images with filters, emojis and hashtags. Marketers are leveraging Instagram as a strategy.
May 21, 2015
How to
Content Curation: The first step to building influencer relationships for your content strategy
How do you go beyond that and scale the distribution of your content? Integrate influencer relationships for your content strategy.
May 19, 2015
How to
Influencer Relations: Not Just Another Digital Practice
We recently worked with Lewis PR to develop a report on influencer relations that highlights its current approaches, opportunities and key challenges.
May 15, 2015
How to
Singapore Steps Up Influencer Marketing
Traackr’s increased availability in Singapore is in response to the growing demand for reliable, scalable influencer marketing solutions.
May 14, 2015
Trending at Traackr
The 7 Best Influencer Marketing Resources
Here are Traackr's top seven go-to resources for influencer marketing content (and other marketing things, too).
April 28, 2015
How to
Influencer Marketing: It all Starts with a Conversation
The first question marketers should ask as they lay the foundation for influencer marketing strategy is, “What conversation can our brand bring value to?”
April 17, 2015
How to

All Posts

Influencer Marketing for Community Building – An Interview with Christin Kardos
Conversations are going on around your brand, whether you are participating or not. Christin Kardos talks about community building to join those conversations.
April 14, 2015
How to
3 Influencer Marketing Use Cases For Event Strategies
Just in time for #SMMW15, whether you're participating, attending or listening from home, we have an influencer strategy for you.
March 24, 2015
How to
How Traackr Maarkting Uses Traackr For Influencer Marketing
Here is a walk through of how Traackr's marketing team uses Traackr for their influencer marketing efforts.
March 9, 2015
Success stories
The Marketers' CRM - Streamlining Relationship Marketing
Our platform allows marketing teams to scale influencer relationships by creating one place to discover, manage and measure results of influencer program.
March 3, 2015
How to
How Influencer Marketing Drives Philips’ Digital Command Center
Philips' digital command center is the first step in the transition towards a digital model of marketing. Traackr is one of the 2 platforms that empower it.
February 23, 2015
Success stories
View From The Boardroom – Defining A New Category
Traackr embarked on a “new horizon” journey, defined a market category, created the technology and the business processes under which it would be utilized.
February 10, 2015
Trending at Traackr
9 Marketing Lessons From The Seattle Seahawks
The Seattle Seahawks are a team of unique players, loud fans, and an insanely strong brand... There’s a lot that marketers can learn from the team.
February 3, 2015
How to
Best Influencer Marketing Programs Of 2014
Last year was a big year for influencer marketing! Here are a few of the most notable influencer marketing programs and campaigns from 2014.
January 19, 2015
Success stories
10 Buzzwords We Should Kill In 2015
Here are 10 buzzwords and idioms we found to be overused or misused that we’d love for all of us to make a collective 2015 wish to fix or kill.
December 31, 2014
How to
Attribution & A/B Testing Within The Marketing Landscape
Addition of Attribution and A/B Testing software makes the marketing technology landscape widespread, with 10 key categories.
December 26, 2014
How to
A Marketer’s Framework for 2015 Budgeting
What are the critical challenges of marketers to plan their 2015 budget as allocations shift towards digital spend, away from traditional paid media?
December 3, 2014
How to
Navigating The Marketing Technology Landscape
This list of top tools in the marketing technology landscape offers marketers a good framework to kick off their process and make sure they pick wisely.
November 18, 2014
How to
Loyalty is not for Sale: Courvoisier Case Study
Three years on and Courvoisiers’ experiment in creating the first brand community in the UK brings strong learnings that many brands are still ignoring.
November 13, 2014
Success stories
How to Harness Advocacy – Watch ASOS’s Masterclass at Hub Forum
How ASOS builds affinity at scale with a unique social media advocacy program at the Hub Forum in Paris on Wednesday 8th October.
October 23, 2014
Success stories
How to Augment Content Marketing With An Influencer Strategy
Content Marketing and Influencer Strategy must work together for either to be successful. Find out how influencers augment your content marketing efforts.
October 21, 2014
How to
The Rise of The Digital KOL
Pharmaceutical companies are no strangers to influencer marketing. The relationship between drug companies and digital KOLs continues to strengthen.
October 20, 2014
How to
An interview with new advisory board member Philip Sheldrake – Influencer Marketing for the Modern Organization
Philip Sheldrake has joined Traackr as an advisor to the board! We’ve asked him a few questions on influencer marketing and its future.
October 17, 2014
Trending at Traackr
7 Key Attributes of the Modern Sales Pro
What qualities does a modern sales professional need to posess? We identified these seven key attributes.
October 10, 2014
How to

All Posts

Marketing, Meet Sales; Sales, Meet Marketing
Whether you’re a marketer or a salesperson, you need to be engaging early and often and doing so in a manner that adds value to the community you serve.
August 20, 2014
How to
5 Ways Influencers Help You Sell
Modern sales professionals need to reinvent the Art of Selling to incorporate social into their strategy. Here are a few ways influencers can help you.
July 16, 2014
How to
Climbing the Ladder of Social Engagement with Influencers
The key to engaging with your influencers is to understand that there are different stages of engagement. Check out the Infographic to learn more.
July 8, 2014
How to
A Framework for Content Marketing & Influencer Strategy
This framework shows how content marketing and influencer strategy can together generate results. To rise above the noise marketers turn to influencers.
June 30, 2014
How to
Why Invest in Influencer Marketing
Marketing spending and impact are out of sync. Discover the reasons why you should invest in Influencer marketing. Click here to view the infographic.
June 24, 2014
How to
Social Selling with Traackr
There’s a fast emerging use case for Traackr, the leading influencer marketing platform, that’s starting to take form - and that’s social selling.
May 19, 2014
How to
Building Brand Advocacy through Successful Relationship Marketing: How ASOS is Doing It
AccessAllASOS Brand Advocacy program has been leading the way in demonstrating what successful relationship programs in a B2C environment can look like.
May 14, 2014
Success stories
Why Relationship Marketing Is the New Model for Luxury Brands
Learn why we at Traackr believe that social media and relationship marketing present a unique opportunity for luxury brands.
April 30, 2014
How to
Step Up Your Practice of Influencer Marketing with the New Traackr
We released a new version of Traackr’s influencer marketing platform that is not only a significant update for us, but also a milestone in our category.
April 2, 2014
Trending at Traackr
10 Tips for Modern Marketers
Modern marketers need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. Here are the 10 tips.
March 26, 2014
How to
The 6 Marketing Buzzwords You Should Remember
Relationship marketing is not a form of marketing. Here is an anticipation of 6 marketing buzzwords that will need redefining.
March 25, 2014
How to
Is Your Marketing Healthy? How Sanofi Uses Influence to Improve Lives
Sanofi DX project is a great example of taking a disruptive path toward providing thought leadership for medical purpose.
February 26, 2014
Success stories
View From the Boardroom – On Being Global
With effective management and communication platforms, international expansion can be far less costly and much more effective than in past years.
February 18, 2014
Trending at Traackr
Love Your Influential Detractors
Turning detractors into effective evangelists is much more realistic than turning fans into influencers. Check a few simple tips on how to go about it.
February 13, 2014
How to
Influencer Marketing: the OS of Modern Marketing
Influencer marketing is not a component of marketing alongside content marketing, market research and others. It is the operating system of modern marketing.
February 11, 2014
How to
The 9 Principles That Guide Influencer Marketing
We analyzed the drivers behind success of influencer marketing programs our customers have built and identified 9 principles that guide influencer marketing.
January 29, 2014
How to
Enough with Influencer Lists! Let’s Work on your Impacter List
A brand needs to understand today who the individuals are who can have an impact on their business through their social media activities.
January 27, 2014
How to
4 Steps to Becoming a Modern Sales Professional
What does the modern sales professional look like? In this blogpost we outlined 4 steps for you to become one.
December 2, 2013
How to

All Posts

5 Step Action Plan for Influencer Marketing
We teamed up with LEWIS to define successful influencer marketing programs and broke them down into an at-a-glance 5-Step Action Plan you can follow.
November 25, 2013
How to
The Chief Relationship Officer
Chief Relationship Officer will set the strategic vision and organize the relationship management practice. This is what the job description will look like.
November 7, 2013
How to
A Roadmap for Effective CSR Influencer Marketing
In CSR, it’s important to engage with influential stakeholders because they can be instrumental in spreading the word, garnering support and changing behaviors.
October 8, 2013
How to
8 Key Attributes of the Modern Marketer
What does it take to be a new marketing leader? The Anatomy of the Modern Marketer visualizes the 8 key attributes we identified.
August 21, 2013
How to
The Engagers: David Smooke on Social Media Engagement
The Engagers is an ongoing interview series with Earth's Mightiest Marketers. In the edition, we speak with David Smooke about social media engagement.
August 20, 2013
Top Influencers
Influencer Marketing Awards Season is On
Learn more about competitions that the will award organizations for effectively using influencer marketing to achieve a business outcome.
July 25, 2013
Traackr Introduces Spanish Influencer Search
Now Traackr customers can build more targeted influencer marketing projects in Spanish-speaking regions for Spanish-speaking consumers.
July 9, 2013
Trending at Traackr
Introducing Traackr’s Influencer Network Analysis
Traackr announces the addition of a very important and powerful new feature, called the Influencer Network Analysis (INA).
May 7, 2013
Trending at Traackr
View From the Boardroom – Influence Marketing
Traackr's Chairman of the Board shares how influence marketing has changed and why you should incorporate it into your marketing activities.
April 30, 2013
Trending at Traackr
The Many Faces of Influence
Explore this inforgraphic to learn more about The Many Faces of Influence built from the 10 most common influencer archetypes.
April 2, 2013
How to
A Successful Elasticsearch Boston NLP/ML Hackday
Learn how Elasticsearch Boston NLP/ML Hackday was born and who was behind its success.
March 27, 2013
Trending at Traackr
How to Use Influencer Marketing to Launch a New Product
Driving awareness for product launches is a common marketing objective. Learn how involving influencers for your launches can help amplify your message.
March 14, 2013
How to
3 Strategies for Kick-Starting Your Influencer Outreach
There is not one good way to start connecting with your influencers. There are tons of approaches available to you. Here are three possible strategies.
February 6, 2013
How to
Top 3 Categories of Tools for Digital Marketing in 2013
Find out what happens at the intersection of digital and traditional marketing, and what tools make the most of this new reality.
October 25, 2012
How to
We Are All Part of The Influential 3%
Influence only exists in context. Focus on your goals, find the people who can affect them (the now infamous 3%), and engage with them.
May 17, 2012
How to
Traackr’s Migration from HBase to MongoDB
This post is about the evolution of Traackr’s data storage needs and how MongoDB ended up satisfying them.
February 8, 2012
Trending at Traackr
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