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Learn more about the significant events leading up to today's trust-based economy and why this has opened the door to relationship-driven influencer marketing.
We dive into the Traackr platform to understand who the most engaging and niche topic thought leaders are at Social Media Marketing World (SMMW) this year.
In this interview post, Traackr CEO Pierre-Loic Assayag aims to find out how Influence 2.0 data compares with what thought leaders experience in real life.
With 176 updates in 2016, see how Traackr's IRM technology has evolved to help customers normalize influencer marketing, standardize KPIs and scale impact.
In this post, discover new research that helps marketers in reimaging the customer journey to include strategic content aligned with influencer engagement.
In this post, discover the value of executive influencer programs. Learn how to increase the influence of your executives, and humanize your brand as a result.
In this industry interview, learn why "championing the voice of the influencer" makes the message authentic and believable, enabling brands to build trust.
Learn about the value-add for agencies and your influencer strategy. This post reveals the key considerations when choosing an agency for influencer marketing.
In this blog post, guest author and Social PR strategist Shonali Burke offers insights on what builds true relationships and what leads to real influence.
In this interview, find out how an influential executive leads Salesforce in building a brand that customers love being a part of.
Get access to first-of-a-kind data on the current and future state of influencer marketing to connect influencers, buyer behaviors, and the customer journey.
Learn how influencers are disrupting the beauty sector and how L’Oréal is transforming its approach to delivering success with influencer marketing.
Get the influencer insights you need, faster than ever before. Watch this new video to see Traackr's upgraded analytics suite in action.
Discover key influencer identification best practices, which have been gathered from insightful conversations with marketing decision makers from major brands.
Make the most of your influencer marketing efforts with personable influencer outreach, including simple requests and engagement tactics.
In this post, you'll get 14 insider secrets to inspire your target influencers to participate in your influencer marketing program.
Gain insights on the ten types of influencers so you can take a walk in their shoes to understand who they are and what they care about.