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Is influencer marketing worth it? Learn the true value from multiple angles: market trends, the impact on customer relationships, gains in ROI and more.
Next week PR pros will gather in San Francisco at PR News’ event: Big 4 Social Media Summit. Here are the most influential speakers you won't want to miss.
Find out why influencer marketing is a leading indicator of marketing transformation and one of the fastest growing categories in Latin America.
Without proper information for influencer marketing, you're in danger of doing it wrong. Here are the most dangerous myths about influencer marketing.
MarketingProfs' Rob Zaleski reveals tips for influencer outreach so you can avoid being the one influencers joke about in their private Slack channels.
Continue your path toward influencer marketing proficiency with these insights from Traackr and Mark Schaefer on aligning with the buyer’s journey.
Learn how SAP, a global leader in enterprise software solutions, approaches influencer marketing to better reach its B2B audience.
Get the breakdown: top 3 hurdles in influencer marketing and the framework you need to overcome them.
Discover key findings for B2B Marketers from Hotwire PR's recent event, which launched their latest report titled “The Changing Face of Influence".
If you had to take an influencer marketing exam right this second, would you ace it? Join us on a journey to uncover influencer marketing best practices.
The Digital Marketing World Forum, London equips the global marketing community to overcome key challenges. See who's most influential at this year's event.
Traackr's Chairman explores why influencers enable Space 2.0 to expand the conversation wider and reveals how the leading player has dominated the category.
See how some of the most well-known brands in travel industry succeed in influencer marketing. Here’s our top five examples.
Why should you care about a customer-centric approach to influencer marketing? Get proven, influencer-driven insights to keep the big picture in mind.
Actionable tips to align your influencer and content strategies so your marketing efforts reach the right people every time.
Once sponsored by Nike, Steph Curry recently went to Under Armour. As marketers, what does this teach us about the importance of building relationships?
Mel Carson consults with the biggest tech companies about their influencer strategies. Here's why he thinks nothing replaces human interaction.