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Continue your path toward influencer marketing proficiency with these insights from Traackr and Mark Schaefer on aligning with the buyer’s journey.
Learn how SAP, a global leader in enterprise software solutions, approaches influencer marketing to better reach its B2B audience.
Get the breakdown: top 3 hurdles in influencer marketing and the framework you need to overcome them.
Discover key findings for B2B Marketers from Hotwire PR's recent event, which launched their latest report titled “The Changing Face of Influence".
If you had to take an influencer marketing exam right this second, would you ace it? Join us on a journey to uncover influencer marketing best practices.
The Digital Marketing World Forum, London equips the global marketing community to overcome key challenges. See who's most influential at this year's event.
Traackr's Chairman explores why influencers enable Space 2.0 to expand the conversation wider and reveals how the leading player has dominated the category.
See how some of the most well-known brands in travel industry succeed in influencer marketing. Here’s our top five examples.
Why should you care about a customer-centric approach to influencer marketing? Get proven, influencer-driven insights to keep the big picture in mind.
Actionable tips to align your influencer and content strategies so your marketing efforts reach the right people every time.
Once sponsored by Nike, Steph Curry recently went to Under Armour. As marketers, what does this teach us about the importance of building relationships?
Mel Carson consults with the biggest tech companies about their influencer strategies. Here's why he thinks nothing replaces human interaction.
A recap of Gartner analyst Martin Kihn's Salesforce Connections session, explaining how Taylor changed marketing by creating a unique brand, the unbrand.
Instead of having the biggest billboard or the funniest commercial, learn why successful marketers are making connections in authentic and meaningful ways.
Scott Disick's Instagram failure reveals all the faults of influencer marketing and sparks a bigger discussion around the practice. Are you doing it wrong?
In his latest View from the Boardroom series, Traackr's Chairman reveals why Influencer Marketing is the only affordable marketing option for start-ups.
Discover why scaling influencer marketing through long-term relationships is much more efficient when one person owns the role of influencer marketing.