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In this interview, Sebastian Jespersen, CEO and Founder of Vertic, reveals what it takes to evolve from tactical to always-on strategic influencer marketing.
In this interview post, Jon Miller, CEO and Co-Founder at Engagio reconnects with Traackr's CMO to discuss the market fit for IRM and Account Based Marketing.
Gain access to ten proven best practices as told by the most experienced influencer marketers in the B2B technology industry.
Research suggests that using 11 or more hashtags in an Instagram post can generate 442% more engagement, and influencers have caught on.
With proven advice from an industry expert, this interview reveals how to partner with influencers, drive social engagement, and build trust with your audience.
Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands.
With the right Instagram metrics, you can better inform your influencer marketing strategy by finding top performing influencers, pieces of content, and topics.
Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers.
In this post, get answers to top questions submitted by marketers during the Navigating Influence 2.0 live webinar, and access the on-demand recording.
Finally, brands can overcome the main hurdle to influencer marketing adoption. Traackr’s CEO breaks down the power of true value-driven program level KPIs.
Discover why Influence 2.0 matters and check out what 11 industry experts had to say about the shift from influencer marketing to influencer relations.
Learn applicable lessons from Traackr's influencer marketing manager, including how to avoid a false start in influencer marketing.
Uncover new insights from Influence 2.0, a landmark study among major brands that evaluates the current and future state of influencer marketing.
In this interview, learn why one of the world's leading communication networks creates an annual digital influencer index and how it impacts new global media.
Learn more about the significant events leading up to today's trust-based economy and why this has opened the door to relationship-driven influencer marketing.
We dive into the Traackr platform to understand who the most engaging and niche topic thought leaders are at Social Media Marketing World (SMMW) this year.
In this interview post, Traackr CEO Pierre-Loic Assayag aims to find out how Influence 2.0 data compares with what thought leaders experience in real life.