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Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers.
In this post, get answers to top questions submitted by marketers during the Navigating Influence 2.0 live webinar, and access the on-demand recording.
Finally, brands can overcome the main hurdle to influencer marketing adoption. Traackr’s CEO breaks down the power of true value-driven program level KPIs.
Discover why Influence 2.0 matters and check out what 11 industry experts had to say about the shift from influencer marketing to influencer relations.
Learn applicable lessons from Traackr's influencer marketing manager, including how to avoid a false start in influencer marketing.
Uncover new insights from Influence 2.0, a landmark study among major brands that evaluates the current and future state of influencer marketing.
In this interview, learn why one of the world's leading communication networks creates an annual digital influencer index and how it impacts new global media.
Learn more about the significant events leading up to today's trust-based economy and why this has opened the door to relationship-driven influencer marketing.
We dive into the Traackr platform to understand who the most engaging and niche topic thought leaders are at Social Media Marketing World (SMMW) this year.
In this interview post, Traackr CEO Pierre-Loic Assayag aims to find out how Influence 2.0 data compares with what thought leaders experience in real life.
With 176 updates in 2016, see how Traackr's IRM technology has evolved to help customers normalize influencer marketing, standardize KPIs and scale impact.
In this post, discover new research that helps marketers in reimaging the customer journey to include strategic content aligned with influencer engagement.
In this post, discover the value of executive influencer programs. Learn how to increase the influence of your executives, and humanize your brand as a result.
In this industry interview, learn why "championing the voice of the influencer" makes the message authentic and believable, enabling brands to build trust.
Learn about the value-add for agencies and your influencer strategy. This post reveals the key considerations when choosing an agency for influencer marketing.
In this blog post, guest author and Social PR strategist Shonali Burke offers insights on what builds true relationships and what leads to real influence.
In this interview, find out how an influential executive leads Salesforce in building a brand that customers love being a part of.