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To illustrate how influencers help brands gain trust with consumers, we take a look at two airline’s crisis strategies in response to Hurricane Irma.
Meet the #Inbound17 speakers who are leading online conversations about influencer marketing and generating meaningful engagement with their audience.
Discover the audience insights that marketers need to take a more sophisticated approach in enabling data-driven and measurable influencer marketing programs.
In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale.
Before you attend the first-ever influencer marketing track at CMworld, get to know the 19 speakers who are leading these online conversations.
Uncover the influencer-focused strategies that got Travelocity and Microsoft recognized at the 2017 Content Marketing Awards.
See what the future of influencer marketing holds as the space graduates to a new frontier, as told by the marketers who are in the trenches everyday.
Discover why Traackr is the most global influencer marketing platform on the market, and see the latest updates to its language support and country coverage.
Find out how NYC media company Brunch Boys works with major consumer brands, such as Delta and Macy’s, and why it matters to your influencer outreach strategy.
In this interview, Sebastian Jespersen, CEO and Founder of Vertic, reveals what it takes to evolve from tactical to always-on strategic influencer marketing.
In this interview post, Jon Miller, CEO and Co-Founder at Engagio reconnects with Traackr's CMO to discuss the market fit for IRM and Account Based Marketing.
Gain access to ten proven best practices as told by the most experienced influencer marketers in the B2B technology industry.
Research suggests that using 11 or more hashtags in an Instagram post can generate 442% more engagement, and influencers have caught on.
With proven advice from an industry expert, this interview reveals how to partner with influencers, drive social engagement, and build trust with your audience.
Coauthored by Mark Schaefer, this white paper draws on insights from 10 influencer marketing experts from the world’s most recognizable B2B technology brands.
With the right Instagram metrics, you can better inform your influencer marketing strategy by finding top performing influencers, pieces of content, and topics.
Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers.