E-commerce and digital media are redefing the way companies and brands interact with customers, employees and stake holders creating huge opportunities for growth through disruption and complex challenges for incumbents. Nicolas' expertise includes strategic leadership, operations and commercial management, multichannel and digital media, retail and consumer brands. His interest lies in leading ambitious growth strategies in such changing environments for ambitious brands or retail organisations.
Digital media has changed the way customers spend their time, shop, and engage with brands. How do luxury brands tackle this change with influencer marketing?
The traditional influencer pyramid does not reflect the diversity of the influencer eco-system but the new cross-functional influencer program does.
We recently worked with Lewis PR to develop a report on influencer relations that highlights its current approaches, opportunities and key challenges.
What are the critical challenges of marketers to plan their 2015 budget as allocations shift towards digital spend, away from traditional paid media?
How ASOS builds affinity at scale with a unique social media advocacy program at the Hub Forum in Paris on Wednesday 8th October.
AccessAllASOS Brand Advocacy program has been leading the way in demonstrating what successful relationship programs in a B2C environment can look like.
Learn why we at Traackr believe that social media and relationship marketing present a unique opportunity for luxury brands.
Relationship marketing is not a form of marketing. Here is an anticipation of 6 marketing buzzwords that will need redefining.