What are the critical challenges of marketers to plan their 2015 budget as allocations shift towards digital spend, away from traditional paid media?
How ASOS builds affinity at scale with a unique social media advocacy program at the Hub Forum in Paris on Wednesday 8th October.
Digital media has changed the way customers spend their time, shop, and engage with brands. How do luxury brands tackle this change with influencer marketing?
We recently worked with Lewis PR to develop a report on influencer relations that highlights its current approaches, opportunities and key challenges.
The traditional influencer pyramid does not reflect the diversity of the influencer eco-system but the new cross-functional influencer program does.
A brand needs to understand today who the individuals are who can have an impact on their business through their social media activities.
Relationship marketing is not a form of marketing. Here is an anticipation of 6 marketing buzzwords that will need redefining.
AccessAllASOS Brand Advocacy program has been leading the way in demonstrating what successful relationship programs in a B2C environment can look like.