Ginny is passionate about marketing that makes a difference and extremely results-driven. She's particularly interested in strategy and technology that improves operational efficiency and strengthens organizational processes. She has a deep understanding of developing customer behavior insights and corresponding integrated marketing strategies to directly influence business growth. Ginny's ultimate goal is to create a strategic approach that solves unique business challenges, generates leads and reaches revenue/growth objectives.
Taking an influencer from completely unaware to an advocate for your brand or message is possible. These are the 5 key stages of influencer relations.
Content + influence strategy go hand in hand. Traackr's new ebook explains influencer content marketing including how to get influencers to share your content.
Marketers and business professionals (and anyone else): Here is your must-read marketing book list for long flights and beach-side lounging this summer.
Here are Traackr's top seven go-to resources for influencer marketing content (and other marketing things, too).
Conversations are going on around your brand, whether you are participating or not. Christin Kardos talks about community building to join those conversations.