Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.
We sat down with Raymond Morin, social media expert, speaker and author, to talk about the "Connected Consumers" and influence in the digital era.
Learn about the value-add for agencies and your influencer strategy. This post reveals the key considerations when choosing an agency for influencer marketing.
Learn how influencers are disrupting the beauty sector and how L’Oréal is transforming its approach to delivering success with influencer marketing.
Discover key influencer identification best practices, which have been gathered from insightful conversations with marketing decision makers from major brands.
Learn why and how Remy Cointreau, the French alcoholic beverage company, has made influencer marketing an essential pillar of its brand strategy.
By considering these critical questions for your influencer marketing strategy, you’ll be set to make a true transformation in your organization.
Who are the most influential marketers at Festival of Marketing 2016? Traackr’s technology platform provides the answer.
Join us at Festival of Marketing 2016! Here is our selection of the top 10 not-to-be-missed sessions.
The Digital Marketing World Forum, London equips the global marketing community to overcome key challenges. See who's most influential at this year's event.
A recent McKinsey report quoted that social recommendations induced an incredible 26% of consumer purchases. These 9 trends continue to make an impact in 2016.
Learn to leverage influencers to launch a product in a new market. Philippe Duhot from Orange shares insights on executing a successful influencer strategy.
This review of the Festival of Marketing sessions focuses on the increased importance of social influence and the impacts on brand activation.
The Top 12 Festival of Marketing sessions and speakers we're most excited about and that should provide great insight into the future of marketing.
Learn how luxury brands leverage influencer marketing to optimize an event investment. Here is how De GRISOGONO works with influencers.
The first stage of influencer marketing is finding influencers. Learn how Coca-Cola identifies and engages influencers as part of their marketing strategy.
To learn about how influencer marketing can add value to your content marketing programs, download: The Content Marketer’s Guide To Influencer Marketing.
Traackr interviewed Timothy Hughes to talk about the rise of influence in sales, how social media has impacted the sales process and social selling evolution.
Digital marketing transformation doesn’t always come easily for brands. Read more to understand why heritage brands should be leveraging influencer marketing.
Here is a walk through of how Traackr's marketing team uses Traackr for their influencer marketing efforts.
Three years on and Courvoisiers’ experiment in creating the first brand community in the UK brings strong learnings that many brands are still ignoring.